Cold DM outreach, done for you
A cold DM is a direct message to someone you do not know yet, sent to start a conversation that can become a customer. DMer does it done for you: we research the prospects, write each message and send the ones you approve on a plan built around your goal.
See your first 5 prospects before you pay anything
How it works
1. You tell us your goal in plain words
Who should become your customer, what you offer and where you want to reach them. For example, two new clients a month among UK estate agents, reached on Instagram and email.
2. We research real prospects and write each DM
DMer finds real people from public sources and drafts a personal message for each one, with the reason that prospect fits your offer. No bought lists, no invented details.
3. You approve, edit or reject every message
Every draft appears in your dashboard with why that prospect was chosen. You approve, edit or reject each one, and bulk approve the ones you like.
4. We send on a plan built around your goal
Approved messages go out on a schedule that matches your goal, spread over UK working hours at safe daily limits. Replies come back with a suggested answer.
What DMer will and will not do
- Real prospects only. Every person is researched from public sources, never a bought list.
- Personal, not bulk. Each message is written around that prospect and their business.
- You stay in control. Nothing is sent until you approve it, and you can edit or reject any message.
- Compliant by default. Email goes only to UK corporate subscribers, with a clear sender and a working opt-out.
- We do not automate your social accounts. Instagram, LinkedIn and Facebook messages appear in a send now queue for you to send.
Frequently asked questions
What is a cold DM?
A cold DM is a direct message to someone you do not know yet, sent to start a conversation that can become a customer. Cold DMs are usually sent on Instagram, LinkedIn, X or email. Done well, each one names something real about the person and their business, which is what gets a reply. Done badly, they are bulk and ignored.
Does cold DMing work?
It works when the message is personal and the person is a genuine fit. Nobody should guarantee a number, because it depends on your audience, your offer and your timing. What lifts it is the research and a first line that names something real about the prospect, which is the work DMer does. A specific message to the right person always beats a bulk one.
Is cold DMing allowed?
It depends on the channel and the message. On email the UK rules are clear: you may write to corporate subscribers at a business address with a clear sender and a working opt-out, and you must stop when asked. On social platforms you must also stay inside each platform's own rules, which is why DMer never automates your personal accounts and suggests a safe daily pace. We keep every send personal, honest and easy to opt out of.
What should a cold DM say?
A cold DM that gets a reply does four things: it names one real thing about the person or their business, it connects that to a relevant offer, it asks one clear question, and it stays short. The biggest mistake is a generic opener like "hope you're well". DMer writes this for you and shows you every draft before it goes out.
Which platforms can you cold DM on?
Email is fully automatic, sent from your own Gmail or Outlook through a connection you control. Instagram, LinkedIn, Facebook and X are assisted: at the planned time the approved message appears in your dashboard send now queue with a copy button, and you tap send. We never automate your personal social accounts.
How much does cold DM outreach cost?
It is simple and shown clearly. The free sample is 5 real prospects with their drafted messages, free. Paid plans are £14 (Taster, 15 prospects), £39 (DM Pack, 50 prospects and two follow-ups) and £49 a month (Weekly, 50 new prospects every week).
Simple, honest prices
Taster
First drafts within 24 hours
- 15 researched prospects who fit your goal
- A personal DM for each, for you to approve or edit
- Sent on a plan, with one follow-up
- Replies and results in your dashboard
DM Pack
First drafts within 48 hours
- 50 researched prospects who fit your goal
- A personal DM and two follow-ups for each
- You approve, edit or reject every message
- Sent on a plan over about two weeks
- Replies with suggested answers in your dashboard
Weekly
First drafts within 48 hours, then every week
- 50 new prospects every week (about 200 a month)
- DMs and follow-ups sent on a plan built around your goal
- Suggested answers to every reply, for you to approve
- Weekly progress against your goal. Cancel any time